GET ( GRALB Experience Tourism )
Interreg IPA CBC Greece-Albania 2014-2020
The project addresses the undercapitalization of cultural and historical heritage in the cross-border region, which currently overemphasizes maritime tourism. It aims to tackle the significant issue of tourism seasonality, which leads to unstable investment returns and employment, by promoting alternative tourism forms. Furthermore, the project seeks to establish an integrated, modern online marketing strategy to boost the region's overall tourism competitiveness.